.yves got the boot.

how, what the, huh? starting with hedi slimane's spring 2013 collection, the name 'yves' got the pink slip with the label now referred to as 'saint laurent paris'. not sure how such an iconic brand decides to make such a drastic change, and still not sure how i feel about it.

what i am sure about is the simple chic of the brand's shopping handbag.

more on the label re-vamp below.

nymag: ysl branding overhaul

xxo, dany